The IT lead generation process for technology companies is very different from lead generation
in other industries. Technology sector needs are much more precise: the
target audience is much more difficult to reach; the products or
services are generally complex, high-value, and high-end; and the
evaluation and selection process can be quite long, taking months, if
not years, to bring the target from initial contact to closing the
sale.
The same holds true for B2B lead generation whereby businesses market to one another.
Leads in the technology sector "are not" discovered simply by a reference or a cold-call. Leads are nurtured from simple possible interest in services right until the final purchase decision. In traditional B2B lead generation, the target could be anyone from a low level employee to a CEO, and you can span the entire range of B2B. In technology sales, however, the target market is almost exclusively B2B, and the target individuals are usually decision makers high up the corporate ladder. Identifying the target isn't always difficult, but reaching them can be.
As a sales representative in the IT industry, you need to identify and reach the key influencers, evaluators, and recommenders, or you stand no chance of moving towards a sale.
The same holds true for B2B lead generation whereby businesses market to one another.
Leads in the technology sector "are not" discovered simply by a reference or a cold-call. Leads are nurtured from simple possible interest in services right until the final purchase decision. In traditional B2B lead generation, the target could be anyone from a low level employee to a CEO, and you can span the entire range of B2B. In technology sales, however, the target market is almost exclusively B2B, and the target individuals are usually decision makers high up the corporate ladder. Identifying the target isn't always difficult, but reaching them can be.
As a sales representative in the IT industry, you need to identify and reach the key influencers, evaluators, and recommenders, or you stand no chance of moving towards a sale.
